“PowerHouse Latvia” provides public sentiment analysis - data that supports strategic decision-making. The study identifies and examines trends in public mood by mining the digital sphere - news media and social networks. The service helps you understand how your company, institution, or organization is framed in the public arena, pinpointing dominant positive and negative narratives. Leveraging AI tools and in-depth data analysis, PhL delivers not only verified facts but also strategic insights that help refine communications and enable better business or institutional decisions. Especially suited to small and medium-sized enterprises (SMEs) that want to better understand customer and public sentiment online, anticipate communication risks and identify opportunities, and make data-driven decisions rather than relying on assumptions, the service includes systematic data collection from media, social platforms, and other websites; mapping of positive and negative narratives to show how people “talk” about your company, sector, or product; a clear, visually intuitive report; actionable, data-based recommendations to improve communications; competitor benchmarking to show where you stand; and in-person or remote consultations to discuss findings in detail and shape a forward strategy.