Privacy Policy
PhL Group (including PowerHouse Latvia SIA and its affiliated entities, hereinafter – “PhL”, “we”, or “us”) is committed to protecting personal data and ensuring transparency in how it is collected, used, and stored. This Privacy Policy explains how we process personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
In the course of our activities, we may collect and process various categories of personal data. This may include identification data such as name, surname, position, and company affiliation; contact information such as email address and phone number; professional data related to an individual’s organization, industry, and role; as well as communication data including correspondence, inquiries, and meeting notes. Where applicable, we may also process technical data such as IP address, browser type, and cookie-related information, as well as contractual and financial data necessary for service delivery, billing, and compliance purposes.
Personal data is processed for clearly defined purposes related to our business activities. These include the provision of consulting and analytical services, management of client relationships, communication and response to inquiries, execution of contracts and billing, as well as marketing and business development activities where applicable. In addition, data may be used for internal analytical purposes to improve our services and to comply with legal and regulatory obligations.
The legal basis for processing personal data depends on the specific context. In most cases, data is processed for the performance of a contract or based on our legitimate interests, such as maintaining professional communication and improving our services. In certain situations, processing is required to comply with legal obligations, including accounting and reporting requirements. Where necessary, we rely on consent, particularly in relation to marketing communications, which can be withdrawn at any time.
PhL may share personal data with trusted third parties where this is necessary for service delivery or legal compliance. This may include IT service providers, hosting providers, accounting and legal advisors, as well as partners involved in project implementation. In all such cases, we ensure that appropriate safeguards are in place and that third parties adhere to strict data protection standards. Where personal data is transferred outside the European Economic Area, PhL ensures that appropriate safeguards are applied to protect the data. This may include the use of Standard Contractual Clauses or cooperation with partners located in jurisdictions that provide an adequate level of data protection.
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations. Client-related data may be retained for the duration of the cooperation and for a period thereafter in line with accounting and legal requirements. Data processed for marketing purposes is retained until consent is withdrawn, while communication data is stored as necessary to ensure continuity of business operations.
Individuals whose data is processed by PhL have rights under applicable data protection laws. These include the right to access personal data, request correction of inaccurate information, request deletion of data where applicable, restrict or object to processing, and request data portability. Where processing is based on consent, individuals have the right to withdraw such consent at any time. Requests related to personal data can be submitted using the contact details provided below.
PhL implements appropriate technical and organizational measures to ensure the security of personal data. These measures include secure data storage solutions, controlled access to information, confidentiality obligations for staff and partners, and regular internal reviews of data protection practices. Our website may use cookies and similar technologies to ensure proper functionality, analyze website traffic, and improve user experience. Users have the option to manage or disable cookies through their browser settings. This Privacy Policy may be updated from time to time to reflect changes in our practices or applicable legal requirements. The most recent version will always be available on our website.
