“PowerHouse Latvia” provides AI-powered Focus Groups - an advanced evolution of the classic sociological method that leverages artificial intelligence to precisely segment participants based on digital behavior, sentiment, and narrative analysis rather than broad demographic criteria. This ensures that discussions reflect real target audiences and communication challenges. The service combines expertly facilitated group sessions with qualitative data analysis and AI tools to uncover hidden trends, subgroup differences, and emotional drivers. It includes AI-based participant profiling and recruitment, moderated discussions (in-person or online), transcription and coding enhanced by AI-driven thematic analysis, as well as visual reports with actionable recommendations and competitive benchmarking. This approach allows organizations to test products, messages, or policy initiatives in a controlled yet authentic environment, delivering deeper, more reliable insights that inform smarter strategic and communication decisions.